Puerto Rico Chamber of Commerce and Discover Puerto Rico Formalize Strategic Alliance to Advance Sports and Entertainment as Business Opportunities on the Island
The Puerto Rico Chamber of Commerce (PRCC) and Discover Puerto Rico have formalized a Memorandum of Understanding (MOU) aimed at strengthening collaboration between both organizations and developing initiatives that promote tourism, sports, culture, and entertainment as drivers of economic development on the Island.
The agreement was signed by Puerto Rico Chamber of Commerce President José “Che” Aparicio and Discover Puerto Rico Chief Executive Officer Jorge L. Pérez. It establishes a framework for collaboration to identify, develop, and promote projects that will help position Puerto Rico as a competitive destination for hosting international events, attracting investment, and creating new business opportunities.
“At the Chamber of Commerce, we firmly believe that economic development requires identifying opportunities, connecting industries, and establishing strategic alliances that allow us to capitalize on Puerto Rico’s competitive advantages. This memorandum with Discover Puerto Rico enables us to expand that vision and work together to transform tourism, sports, culture, and entertainment into platforms for economic growth, investment, and job creation,” Aparicio stated.
Among the areas outlined in the agreement are promoting Puerto Rico as a sports tourism destination; attracting international sports federations, leagues, and competitions; developing cultural and entertainment events; and identifying investment and entrepreneurial opportunities associated with these industries.
The agreement also opens the door to exploring the organization of a national and international Sports Expo, promoting sponsorship opportunities for Olympic and high-performance athletes, and advancing educational and business initiatives related to Name, Image, and Likeness (NIL) rights, an emerging ecosystem that presents new opportunities for athletes and the private sector.
“We must look at sports and the events industry far beyond their recreational dimension. These activities generate economic activity, attract visitors, create opportunities for our merchants and entrepreneurs, and showcase Puerto Rico’s talent and capabilities internationally. Our responsibility is to help develop that potential and facilitate greater participation by businesses in these opportunities,” added the Chamber president.
The memorandum also includes coordinating efforts to promote business opportunities, investment, and commercial partnerships between Puerto Rican and Spanish companies during FITUR Madrid 2026, as well as Discover Puerto Rico’s participation in Chamber initiatives and events, including the Puerto Rico Chamber of Commerce International Business Summit, the Puerto Rico Chamber of Commerce Sports Industry Forum, the 1st Chamber of Commerce Pickle & Paddle Economic Liberty Cup 2026, and the Puerto Rico Chamber of Commerce Hall of Fame Event.
The collaboration will also help identify opportunities to strengthen connections between the tourism sector and other areas of the economy, including businesses, universities, sports organizations, federations, and investors.
Aparicio emphasized that integrating these sectors represents an opportunity to diversify economic activity and expand private-sector participation in industries with the potential to attract capital, generate employment, and strengthen Puerto Rico’s competitiveness.
“Puerto Rico has the opportunity to become an international leader in sports and event tourism. We want that potential to translate into new opportunities for our entrepreneurs, increased investment, and economic activity that benefits multiple sectors of our economy,” Aparicio emphasized.
The memorandum will have an initial term of one year, with the possibility of renewal, and establishes a framework for institutional cooperation between both organizations to advance initiatives aligned with their respective missions and economic development objectives.
Media Contact:
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Isadora Hernández
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Brenda Vázquez
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